Who are we?

The story of LS Cosmetics: from the passion for natural cosmetics to the creation of an international brand

Our story begins in 2018, when the founder of LS Cosmetics, Sanaa Lahlou, decided to bring all the benefits of natural beauty products within reach. After damaging her hair with chemical treatments and discovering the riches of natural ingredients such as shea butter, coconut oil and cocoa oil, she started making her own beauty products and sharing her social media recipes.

It is important to take care of your true hair type, be it frizzy, wavy, curly or frizzy hair, as this can have a positive impact on our health and well-being. Natural cosmetics are beneficial to health because they are often free of harmful chemicals that can irritate skin and hair. Moreover, by accepting one's true hair nature, one can avoid falling into the complexes associated with straight hair, which is often valued by society.

In 2021, LS Cosmetics began to go international by launching into the UK market in Brentford, England. Since then, the brand has grown and become a reference for people looking for natural beauty products to take care of their textured hair.

Our mission is to make quality natural cosmetics accessible to all people who wish to make their transition, accept their true nature of hair, whether curly, wavy, curly or frizzy. We believe that everyone should be able to express themselves freely and proudly with their natural hair, which is why our slogan is "Curly, loud, and proud! LS Cosmetics makes your curls stand in the crowd".

We are proud of our community of like-minded people and our commitment to people, nature and the living. We hope you will join us and enjoy LS Cosmetics products as much as we do.